Continuous improvement is better than delayed perfection.

Mark Twain

EXPERIENCES

Barbara went through a classical education with German Abitur, banking apprenticeship and business studies in Germany and the US, paired with several internships and exchange programs abroad.

In her professional experience, she built-up specific competencies in lean management, efficiency, luxury customer behavior, marketing & sales, retail, and leadership.

In total, Barbara gained 18 years experience in the automotive and FMCG sectors in Germany, the US, and the Netherlands, as well as through projects in Switzerland and Korea. 10 out of the 15 years were in Management. Besides, her consulting projects brought her to expandind markets in the retail business, re-organizing teams and acting as HR & culture contact point.

Here you find an overview of projects Barbara worked on over the past years.

BUSINESS/ RETAIL DEVELOPMENT

Retail expansion in new markets (premium retail department stores)
Exclusive Flagship Dealer program implementation
Business Excellence on dealer level
Corporate Identity management
Dealer Building Project Management
Customer Satisfaction
Mystery Shopping
'Dealer of tomorrow' transition
...

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MANAGEMENT & STRATEGY

Building up new business unit from scratch and development to success
Sales and marketing growth strategy for small unit to grow in scale and profitability
Implementing new marketing team and roles
Intercultural leadership
Reorganization and capacity analysis

SALES & MARKETING

Acquisition of parternships
Building up B2B business (Wholesale)
Activation program development to increase profit
Market steering
Market entry USA
Project lead Film and Fotoshoots
(Luxury) Event Management
Conception, implementation KPI reporting
Database implementation for dealers & concepting B2B online sales platform..